PPC (Pay-Per-Click)

Need an additional push from a Pay-per-click specialist? Check out our SEM options

“SEM (or Pay-per-Click) can be an effective advertising method, but handled badly can be an expensive one. Our Pay-per-click specialist’s have the expertise to ensure you get the results you want.”

The art of Search Engine Marketing

What is SEM?

SEM, or Search Engine Marketing and often referred to as Pay-Per-Click, is the practice of using paid advertising on search engine results pages (SERPs) to increase the visibility of a website and drive traffic to it. This is typically done through the use of paid search ads, which are typically displayed at the top or bottom of search engine results pages.

SEM is a way for businesses to promote their products or services to potential customers who are actively searching for the type of information, products, or services that they offer. By using paid search ads, businesses can target specific keywords and demographics and can track the effectiveness of their campaigns through the use of metrics such as clickthrough rate (CTR) and conversion rate.

What can it do for you?

SEM, along with SEO can be a valuable tool for businesses that want to increase their visibility on search engine results pages and drive traffic to their website. Pay-per-click is a great way to get in front of your customers, without having to wait for your website to rank on search engines organically. We are Google certified and can set up and manage your ad campaigns, monitor their progress, and adapt your campaigns to suit your, and your customer’s needs.

And it’s more than just search engines, we can work with your social media accounts and provide expert adverts, tailored to your brand and targeted to achieve your goals. Find out more and hire a Pay-Per-Click Specialist to boost your visibility online.

PPC

PPC

Bid for advertising space in the largest search directories on earth

Our process

We help businesses create and manage their paid search campaigns through pay-per-click advertising. Here is a general outline of the process we might follow:

1. Research & Analysis

The first step in the SEM process is to understand the business, its target audience, and the keywords that potential customers might use to find products or services. Your Pay-per-click specialist will conduct research to identify which keywords are most relevant and have the highest search volume and will use this information to create a list of target keywords for the campaign.

2. Pay-per-click Campaign setup

We will then set up the campaign in a search engine’s advertising platform, such as Google Ads. This might involve creating ad groups, writing ad copy, ensuring your Website has a tracker and an appropriate landing page and selecting the target keywords and demographics for the campaign.

3. Bid management

We will also be responsible for managing the bid amount for each keyword, which determines how much the business will pay each time someone clicks on one of their ads. The specialist will use various tools and techniques to optimise the bid amount in order to maximize the return on investment for the campaign

4. Tracking & Reporting

Your Pay-per-click specialist will use various tools to track the performance of the campaign, including the number of clicks, impressions, and conversions. They will then report on the progress of the campaign to the business owner or manager.

5. Ongoing Pay-per-click optimisation

SEM is an ongoing process, and a Pay-per-click specialist will need to continually monitor and optimise the campaign in order to achieve the best results. This might involve testing different ad copy, adjusting the bid amount for certain keywords, and experimenting with different targeting options.